�Bayer Diabetes Care proclaimed a new chapter in its partnership with Dr. Stephen R. Covey, generator of the bestselling rule book The 7 Habits of Highly Effective People�, and a new partnership with Fit4D�, an organization that provides personalized diabetes coaching. Through these partnerships Bayer Diabetes Care will offer new educational resources and services that help simplify life with diabetes.
Bayer Diabetes Care, in partnership with Covey, is introducing The 7 Habits of Highly Effective People� with Diabetes Workbook and companion guide for healthcare professionals, a unequaled resource for healthcare professionals to facilitate people with diabetes contend their disease. The workbook provides a step-by-step approach to applying Dr. Covey's "7 Habits" to coming together the daily challenges of life with diabetes and will be offered through and through a approaching personal motivation program.
Building on the success of The 7 Habits of Highly Effective People� with Diabetes booklet released in 2007, this new educational tool provides healthcare professionals with a guide to assist patients through each of the habits to help them make necessary lifestyle changes. Newly diagnosed patients and those world Health Organization have been living with diabetes for many years are taught how to incorporate the "7 Habits" into their individual diabetes management plans.
"Living with diabetes creates an chance to take a challenge and turn it into something positive," said Covey. "This imagination will avail healthcare professionals lead people with diabetes on a journey to becoming confident and sceptred about diabetes management."
The guide testament be previewed at the American Association of Diabetes Educators (AADE) annual coming together taking station August 6 - 9, 2008, in Washington, DC.
Bayer Diabetes Care is also announcing a new partnership with Fit4D�, an innovative service that provides personalized diabetes coaching with a team of Certified Diabetes Educators (CDEs) which includes nurses, exercise physiologists, registered dietitians and personal trainers, world Health Organization integrate motivational support with fitness and nutrition planning. Fit4D� programs focus on empowering people with diabetes to live healthy and fulfilling lives by providing one-on-one bread and butter. Through the partnership, Bayer will fortify its educational offerings for people living with diabetes through versatile programs, including:
educational webinars, interactive classes with Fit4D� coaches, monthly tips and
opportunities to win one-on-one personal coaching job packages.
Additionally, Fit4D� served as a consultant to Bayer Diabetes Care and Covey on the developing of the healthcare professional guide and representatives will be on hand in the Bayer Diabetes Care booth.
"We received over 10,000 requests last year for The 7 Habits of Highly Effective People� with Diabetes brochure indicating the strong call for for us to create additional resources," said Sandra Peterson, President of Bayer Diabetes Care. "With Dr. Covey's help, we receive designed this new guide to bring home the bacon a valuable
tool that addresses the challenges that healthcare professionals and people with diabetes face in managing the disease. We are always looking for innovative partners like Fit4D� who share our commitment to simplifying life with diabetes and look ahead to collaborating with them on approaching efforts."
"We could non be more than excited around our partnership with Bayer Diabetes Care," said David Weingard, CEO and Founder of Fit4D�. "Bayer is a troupe with a strong commitment to the diabetes community and Fit4D� is prestigious to help oneself them scatter the message about the importance of diet and exercise in the successful management of diabetes."
The 7 Habits of Highly Effective People� with Diabetes Workbook Guide for Healthcare Professionals, as well as a patient version, includes an audio CD that provides an introduction to the "7 Habits" and a companion weekly planner. These materials will be used by healthcare professionals through a program that will shortly be introduced by Bayer Diabetes Care.
About Stephen R. CoveyRecognized as one of Time magazine's 25 most influential Americans, Stephen R. Covey is the best-selling writer of The 7 Habits of Highly Effective People, which has sold over 20 billion books in 38 languages. His latest bestselling book is The 8th Habit: From Effectiveness to Greatness. Stephen Covey has consecrate his spirit to commandment how every person can truly make their future by living according to universal, dateless, self-evident principles. An internationally respected leadership authority, folk expert, teacher, organizational adviser, author, and co-founder and vice chairwoman of FranklinCovey, Dr. Covey's advice has given insight to millions. For more information on the generator and around The 7 Habits of Highly Effective People� with Diabetes, visit http://www.stephencovey.com.
About FranklinCovey FranklinCovey (NYSE:FC) is a global leader in effectiveness training, productivity tools, and assessment services for organizations and individuals. FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions. Organizations and individuals access code FranklinCovey products and services through
corporate training, accredited client facilitators, one-on-one coaching, public workshops, catalogs, 87 retail stores and world Wide Web.franklincovey.com. FranklinCovey has nearly 1,500 associates providing professional services and products in 39 offices and in 95 countries.
About Fit4D�Fit4D� is an innovative table service providing individualized nutrition and fitness steering to masses with diabetes. A team of diabetes specialists, including nurses, registered dieticians, exercise physiologists and trainers, helps members start or improve an
practice session and/or sustenance program. Fit4D� coaches provide the documentation and motivation only uncommitted from a personal coach who empowers members to achieve the sense of well-being that comes from being in control. For more information about Fit4D, visit www.fit4d.com.
Bayer HealthCare, Diabetes Care Bayer HealthCare, Diabetes Care is a general leader in diabetes, supporting customers in 100 countries. Since the introduction of CLINITEST� reagent tablets in 1941, Bayer has lED the way in diabetes care production innovation. The company changed the face of diabetes care in 1969 when it introduced the outset portable blood glucose meter and test strips. Bayer HealthCare further innovated diabetes management by being the first companionship to acquaint a suite of blood glucose monitors with No Coding� technology. The BREEZE�2 and CONTOUR� blood glucose monitoring systems offer people with diabetes an unparalleled choice in
diabetes management systems. The Arthritis Foundation in the United States and
the Arthritis Society of Canada each given Ease-of Use Commendation to the
BREEZE�2 meter. BREEZE� represents the first time a blood glucose metre has been recognized as easy to use for arthritis sufferers.
In July 2006, Bayer Diabetes Care acquired Metrika Inc., lord and manufacturer of A1CNow+, a meter-based diabetes monitoring system for measurement of A1C
(glycated hemoglobin) an important indicator of long term bloodline sugar control condition. Bayer
HealthCare, Diabetes Care global headquarters is located in Tarrytown, New York, in the United States and operates as portion of HealthCare LLC, a member of the worldwide Bayer HealthCare group.
www.bayerdiabetes.com/us
Bayer HealthCareBayer HealthCare, a subsidiary of Bayer AG, is one of the world's in the lead, innovative companies in the healthcare and medical products industry and is based in Leverkusen,
Germany. The company combines the globular activities of the Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals divisions. The pharmaceuticals business operates under the name Bayer Schering Pharma AG. Bayer HealthCare's drive is to discover and manufacture products that will improve human and animal health oecumenical.
This intelligence release contains forward-looking statements based on current assumptions and forecasts made by Bayer Group management. Various known and unknown risks, uncertainties and other factors could trail to substantial differences between the factual future results, financial office, development or performance of the company and the estimates minded here. These factors include those discussed in our public reports filed with the Frankfurt Stock Exchange and with the U.S. Securities and Exchange Commission (including our Form 20-F). The company assumes no liability whatever to update these advanced statements or to inform them to future events or developments.
Bayer HealthCare LLCBayer Diabetes Care 555 White Plains Road
Tarrytown, NY 10591USA
http://www.bayerdiabetes.com/us
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